They remember people’s names and say hello to strangers on the street. The people there are all about real connections and care more about the friends in their lives than the likes on their phones. Tullamore's community has a reputation for being welcoming and it’s well-deserved (humble brag - it's been named one of Ireland's friendliest places). The personal connections made in the town helped define Tullamore D.E.W.’s success and continue to be vital in creating a whiskey known the world over.

It’s the result of a gutsy family with incredible vision, supported by a whole town of folks, who all came together in their commitment to advance their shared passion for whiskey. is a whiskey inspired by the people and the community of Tullamore, a place where a close-knit, down-to-earth community works together to create the world-famous Irish export. It also includes homegrown local talent Sam Keeley – fresh from winning the award for Best Actor in a Lead Role (Drama) at the Irish Film and Television Awards - and it is directed by Emmy-winning director Jake Scott of RSA Films.ĭ.E.W. US fans might recognise Shane from his appearance on billboards around the country. The hero TVC ad features many well-known people from Tullamore including the town barber Andy and distillery worker Shane. The campaign, launching globally this month, is a love letter to Tullamore and its townsfolk, filmed on location and starring local residents. Tullamore D.E.W., the world-famous whiskey, pays tribute to its roots with a campaign celebrating the town of Tullamore in County Offaly, Ireland, and the one-of-a-kind community spirit that sets it apart.

Tullamore whisky price